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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

GM continues work on fuel-saving engine technology

Sometime in the next decade, you might be able to enjoy some of the benefits of a diesel without driving one. A technology called HCCI improves fuel economy 15 percent and releases fewer emissions by using a combustion process similar to what is used in diesel powerplants. General Motors continues work on the project, which could be applied across a range of engine sizes and used with other advanced fuel-saving technologies to help the company comply with the proposed new mileage and emissions targets announced Tuesday by President Barack Obama.

GM sketches out order deadlines for 2012, 2013 Chevrolet Corvettes

We've already told you how General Motors plans the honor the 60th anniversary of the Chevrolet Corvette with a special trim package for the 2013 model, along with the fire-breathing 427 convertible. But GM has given Chevy dealers the heads-up on its production plans. In short: Buyers have less time than usual to place their orders.